Over the next three months, Herr worked full-time at the REI headquarters in Kent, Washington, as part of the Internet marketing team. On an average day, Herr monitored affiliate marketing requests, performed Search Engine Optimization using Google Analytics and updated REI banners on the company’s website.
On a few not-so-average days, Herr spent time away from the office. He attended a three-day camping trip and a day trip to Lake Sammamish, where he went paddleboarding with his coworkers.
“[REI] demonstrated a really cool work/life balance,” Herr said. “I am extremely blessed to have had the opportunity to work in that kind of atmosphere.”
When asked about what insights he gained from his internship, Herr emphasized the importance of having real-world experience.
“Experience is critical for employers,” Herr said. “When I interviewed for my internship, they never once asked about my GPA. What they cared about was how I could take the concepts that I learned in the classroom and apply them to help their company succeed.”